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Add and manage senders
Add and verify the "from" address your campaigns send from, and the deliverability rules that go with it.
Your "from" address - the sender - is the name and email your recipients see when your campaign lands. Getting it right matters for two reasons: it shapes their first impression of you, and it directly affects whether your email reaches the inbox at all. This guide covers adding and verifying a sender, and the deliverability rules worth knowing.
Add a sender
- Click your company name or email address in the top-right corner to open the dropdown, then click Senders.
- Click + Add sender.
- Enter the address and confirm. Once it's verified, you can use it as the "from" address on your campaigns.
For the best deliverability, always send from an address on a domain you've authenticated. Sending from an unauthenticated domain - or worse, a free address like @gmail.com or @yahoo.com - causes real delivery problems. See Authenticate your sending domain and Protect your sender reputation.
Troubleshooting
Verification email not received - check spam and junk folders, confirm the address is typed correctly with no spaces, and wait 10-15 minutes in case it's delayed. You can request a fresh verification email from sender settings.
Can't add a sender from a free provider - Gmail, Yahoo and other free providers require domain authentication. Use an address on your own professional domain instead.
Sender shows as "unverified" - finish the process by clicking the link in the verification email. If the link has expired (usually 24-48 hours), remove and re-add the sender to get a new one.
Recipients see a different sender name - clear your email client cache, avoid special characters in the display name, and make sure you've selected the right sender profile for the campaign.
Can't change the default sender - the new address must already be added and verified, no active campaign can be using the current default, and on a team or reseller account you may need the right permissions.
If a sender won't verify after a few attempts, open a support ticket.