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Add an RSS feed to a campaign
Populate your newsletter automatically with your latest content using RSS tags and a ready-made template.
An RSS feed lets your newsletter populate itself with your latest content - new blog posts, articles or news - without you updating it by hand. If you already have a feed, adding it is straightforward. This guide covers the syntax and how to style it.
Add a feed
- In the designer, add a Paragraph block where you want the RSS content.
- Paste in your RSS code (template below).
- Replace the placeholder URL with your actual RSS feed URL.
- Preview, and send yourself a test - RSS content renders when you exit the designer or in a test email, not live in the editor.
The syntax
A feed block opens and closes with:
[RSS=yourWebsiteRSSURL]
...
[ENDRSS]
Each item is referenced by index: [RSS-0-*] is the most recent, [RSS-1-*] the next, and so on. The elements you can pull in:
| Tag | What it shows |
|---|---|
[RSS-0-title] |
Article title |
[RSS-0-description] |
Summary or preview text |
[RSS-0-link] |
Link to the article |
[RSS-0-dc:creator] |
Author |
[RSS-0-pubDate] |
Publication date |
[RSS-0-media:content-attributes:url] |
Article image |
[RSS-0-media:credit] |
Image credit |
[RSS-0-media:description] |
Image description |
These are the most common tags - check your own feed's XML to confirm the exact names, so <title> becomes [RSS-#-title], <link> becomes [RSS-#-link], and so on.
A ready-made template
This pulls in your three latest articles:
Discover the 3 latest articles from our website:
[RSS=yourWebsiteRSSURL]
[RSS-0-title]
[RSS-0-description]
[RSS-0-link]
[RSS-1-title]
[RSS-1-description]
[RSS-1-link]
[RSS-2-title]
[RSS-2-description]
[RSS-2-link]
[ENDRSS]
Replace yourWebsiteRSSURL with your feed's address.
Styling it
You can format RSS content like any other: bold or italicise it, match your brand colours, use a Title block for headings, and add a feed image with an Image block set to Dynamic Image using [RSS-0-media:content-attributes:url].
Troubleshooting
The feed doesn't display - check the URL is correct and public, validate the feed is well-formed XML, and make sure the tags match your feed's structure.
It shows as code - exit the designer or send a test to see it rendered, and check you closed the block with [ENDRSS].
Images don't load - confirm your feed includes media tags and use the correct image tag syntax.
Outdated content - clear your cache, check the feed itself is updating, and allow 15-30 minutes for changes to propagate.
For fully conditional content, see Use dynamic content. Stuck? Open a support ticket.