# Add and manage senders

> Add and verify the "from" address your campaigns send from, and the deliverability rules that go with it.

Source: https://www.kualo.com/knowledgebase/senders-deliverability/add-and-manage-senders
Updated: 2026-06-10

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Your "from" address - the sender - is the name and email your recipients see when your campaign lands. Getting it right matters for two reasons: it shapes their first impression of you, and it directly affects whether your email reaches the inbox at all. This guide covers adding and verifying a sender, and the deliverability rules worth knowing.

## Add a sender

1. Click your company name or email address in the top-right corner to open the dropdown, then click **Senders**.
2. Click **+ Add sender**.
3. Enter the address and confirm. Once it's verified, you can use it as the "from" address on your campaigns.

:::warning
For the best deliverability, always send from an address on a domain you've authenticated. Sending from an unauthenticated domain - or worse, a free address like @gmail.com or @yahoo.com - causes real delivery problems. See **[Authenticate your sending domain](/knowledgebase/senders-deliverability/authenticating-my-domain-with-spf-dkim-and-dmarc-protocols)** and **[Protect your sender reputation](/knowledgebase/senders-deliverability/protect-your-sender-reputation)**.
:::

## Troubleshooting

**Verification email not received** - check spam and junk folders, confirm the address is typed correctly with no spaces, and wait 10-15 minutes in case it's delayed. You can request a fresh verification email from sender settings.

**Can't add a sender from a free provider** - Gmail, Yahoo and other free providers require domain authentication. Use an address on your own professional domain instead.

**Sender shows as "unverified"** - finish the process by clicking the link in the verification email. If the link has expired (usually 24-48 hours), remove and re-add the sender to get a new one.

**Recipients see a different sender name** - clear your email client cache, avoid special characters in the display name, and make sure you've selected the right sender profile for the campaign.

**Can't change the default sender** - the new address must already be added and verified, no active campaign can be using the current default, and on a team or reseller account you may need the right permissions.

If a sender won't verify after a few attempts, [open a support ticket](/knowledgebase/getting-started/how-to-create-a-support-ticket-in-mykualo).

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_Source: Kualo Knowledgebase — https://www.kualo.com/knowledgebase/senders-deliverability/add-and-manage-senders · © Kualo Ltd._