Create and send a campaign
Popular Create, design, preview, test and send an email campaign in MailMachine using templates or your own design.
Use the email designer
Build campaigns with the drag-and-drop email designer: settings, rows, content blocks, version history and sending.
Testing your campaign
Preview, send a test, and run the pre-send checklist so your campaign is right before it goes out.
Use Smart Templates
Set your logo and colours once, then let Smart Templates apply your branding to campaigns automatically.
Write effective preheaders
The preview text after your subject line is prime inbox real estate - here is how to use it well.
Add an unsubscribe link
Every campaign needs a clear unsubscribe link - how to add one in the designer or in your own HTML.
Add your physical address
A valid physical address is legally required in every campaign - how to set it and place it in your emails.
Add merge tags to a campaign
Insert each contact's own data - names, your company details, action links - with merge tags.
Add a date merge tag
Insert a dynamic date into a campaign or subject line, offset to past or future, formatted how you like.
Use merge tags with fallbacks
Give merge tags a fallback word so an empty field never leaves an awkward gap in your email.
Use dynamic content
Show different HTML blocks to different subscribers in one campaign, based on their data or past activity.
Show content with display conditions
Show or hide a row based on a subscriber's attributes - the visual, no-code way to personalise.
Create content with AI
Draft email paragraphs from a short prompt with the AI assistant, then refine them in your own voice.
Create subject lines with AI
Generate subject line options from your email content, then choose and refine the best.
Create email preheaders with AI
Generate preview text that complements your subject line and nudges people to open.
Add a video to a campaign
Add a clickable video thumbnail that links to YouTube or Vimeo - emails with video earn far more clicks.
Add a calendar link to a campaign
Let recipients save your event with an Add to Calendar link, via an ICS file or a Google Calendar link.
Add a PDF to a campaign
Host a PDF in your file manager and link to it - safer and better for deliverability than attaching it.
Add an RSS feed to a campaign
Populate your newsletter automatically with your latest content using RSS tags and a ready-made template.
Add a survey to a campaign
Embed a Typeform Opinion Scale survey so recipients can give feedback right inside the email.
Upload files to the media library
Store images and files in your media library to reuse across campaigns, and link to them in your emails.
Create UTM tracking links
Add UTM parameters to your campaign links to see exactly which channels and campaigns drive traffic.
Create A/B test campaigns
Send two versions to a sample, let MailMachine pick the better one by clicks, and send the winner to the rest.
Create mobile and desktop versions
Show or hide individual elements per device so your campaign looks right on both phone and desktop.
Duplicate a campaign
Copy a campaign's template, content and list into a new draft - the quickest way to reuse a design.
Delete a campaign draft
Permanently remove a draft to keep your workspace tidy - only drafts can be deleted, not sent campaigns.
Save a campaign as a template
Save a design you have built so you can reuse it for future campaigns without starting over.
Import your own HTML
Paste HTML you have built elsewhere into the editor and carry on editing it in MailMachine.
Delete a template
Permanently remove templates you no longer need to keep your library tidy.