Understand your campaign reports
A plain-English guide to the open, click, unsubscribe and delivery rates in your MailMachine reports, with good/average/poor bands...
Track campaign performance
Where to find a sent campaign report in MailMachine, what each metric means, and how to see individual contact activity.
Understand open rates
What open rate measures, how it is calculated, a realistic benchmark, and the factors that move it.
Understand click rates
What click rate measures, how it is calculated, and the difference between click-to-send and click-to-open.
Track click activity by link
See clicks link by link - which URLs were clicked, by whom, and how to turn that into a segment.
Bounces, complaints and unsubscribes
How bounces, spam complaints and unsubscribes reflect list health, the benchmarks to aim for, and how to keep them low.