# How to optimise your site for search engines

> Use the ProSite builder's SEO tab to set page titles, descriptions, keywords and user-friendly URLs for each page of your site.

Source: https://www.kualo.com/knowledgebase/prosite-seo/how-to-optimise-your-site-for-search-engines
Updated: 2026-06-09

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Use the ProSite builder's built-in SEO settings to help search engines understand each page of your site. You can set a title, description, keywords and a user-friendly URL for every page.

## Set up SEO for a page

1. Launch the Site Builder tool from your cPanel.
2. Click the **Settings icon** in the top menu and choose **Pages**.

![Pages settings screen](https://kb-cdn.kualo.com/19/a1/19a1cb13e9df9c456bcbaf9fabebd02ecaef7327.png)

3. Select the page you want to optimise, then click the **SEO** tab.
4. Fill in the **Page title**, **Description**, **Keywords** and **User-friendly URL** fields (see guidance below).

![SEO tab fields](https://kb-cdn.kualo.com/0c/91/0c9121e91ccc698b4cd564b3a2187e51a53a9524.png)

5. Click **Apply**.

## Tips for each field

### Page title

The title is the clickable headline that appears in search results. It gives users a quick sense of what the page is about and is often the main factor in whether someone clicks your result. Make it clear, specific and relevant to the page content.

### Description

Write one or two short sentences that summarise what is on the page. Keep it under 60 words. Search engines sometimes display this text beneath the title in results, so make it readable and useful to a real person.

### Keywords

Choose a small number of short words or phrases that describe what makes this page distinct. There is no magic number, but repeating the same words or adding more than you genuinely need brings no benefit.

### User-friendly URL

URLs should use readable words rather than long ID numbers wherever possible. For example, for an About Us page you might enter `about-us`. Your home page URL defaults to `/` and cannot be changed.

:::tip
For a deeper understanding of SEO principles, Google's Search Engine Optimization Starter Guide is a thorough and free resource - search for it on the Google Search Central website.
:::


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_Source: Kualo Knowledgebase — https://www.kualo.com/knowledgebase/prosite-seo/how-to-optimise-your-site-for-search-engines · © Kualo Ltd._