# Use smart templates

> Set your logo and colours once, then let Smart Templates apply your branding to campaigns automatically.

Source: https://www.kualo.com/knowledgebase/mailmachine-campaigns/use-smart-templates
Updated: 2026-06-13

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Smart Templates are ready-made designs that apply your branding automatically. Set your logo and colours once, pick a template, and your emails come out consistent and on-brand with very little effort. This guide covers setting up your brand and using it in a campaign.

## Set up your brand

1. Click **Brand** in the top-right menu to open the branding settings.
2. Go to the **Smart Templates** tab.
3. **Upload your logo** and click the one you want as your main logo. A transparent PNG around 400 x 200 pixels works best - it's applied automatically wherever you use the smart logo block.
4. **Choose your text colours** - a primary and secondary colour that match your brand.
5. **Set your button colours** to complement your palette.

## Use Smart Templates in a campaign

1. Create a new campaign.
2. Turn on **Activate smart branding** during creation - this applies your brand to the campaign automatically.
3. Pick a design from **Smart Templates** and it appears already branded. Adjust the text to suit, and you're done.

:::tip
Smart Templates draw on the same logo and colours as your **[brand settings](/knowledgebase/mailmachine-getting-started/configure-your-brand)** and confirmation pages, so everything your subscribers see stays consistent.
:::

## Troubleshooting

**Smart branding isn't applying** - make sure **Activate smart branding** is on, that you saved your brand settings first, and that your logo and colours are configured. A refresh after saving helps.

**The logo looks distorted** - use the recommended 400 x 200 pixels and a transparent PNG, and avoid excess whitespace around the edges.

**Brand colours are wrong** - confirm you saved all the colours (primary, secondary, buttons), use hex codes for precision, and clear your cache.

**Can't find Smart Templates** - check the feature is included on your plan and that you have permission to access brand settings.

To build a template from scratch instead, see **[Use the email designer](/knowledgebase/mailmachine-campaigns/use-the-email-designer)**. If Smart Templates won't behave, [open a support ticket](/knowledgebase/getting-started/how-to-create-a-support-ticket-in-mykualo).

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_Source: Kualo Knowledgebase — https://www.kualo.com/knowledgebase/mailmachine-campaigns/use-smart-templates · © Kualo Ltd._