# Create UTM tracking links

> Add UTM parameters to your campaign links to see exactly which channels and campaigns drive traffic.

Source: https://www.kualo.com/knowledgebase/mailmachine-campaigns/create-utm-tracking-links
Updated: 2026-06-10

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A UTM link is an ordinary link with a little tracking code added, recording where a click came from - the source, medium and campaign. With UTM links you can see which channels and campaigns actually drive traffic and conversions, so you know what's working. This guide covers adding them.

## Add UTM parameters to a campaign

1. Create your campaign.
2. At the final step, under the title and sender details, click the arrow beside **UTM Parameters**.
3. Fill in the fields:
   - **Source** - where the campaign runs. For an email campaign, something like "newsletter".
   - **Medium** - the channel, so "email".
   - **Campaign Name** - this campaign, like "product_launch".
   - **Content** - the specific link or variant, useful for testing.
   - **Term** - search keywords, for paid-search tracking.

The parameters are appended to your links, and the data shows up in your analytics tool under traffic sources.

## Best practices

- **Be consistent** - parameters are case-sensitive, so stick to one style (lowercase is easiest) and never use spaces.
- **Use descriptive names** - "utm_campaign=spring_sale" beats "utm_campaign=12345".
- **Don't overdo it** - too many parameters clutter your URLs.
- **Keep an eye on quality** - review your data and fix inconsistencies.
- **Consider shortening** - UTM links get long; a shortener keeps them tidy.

## Troubleshooting

**Parameters aren't tracking** - check the formatting (no spaces or special characters), confirm your analytics is configured, and allow 24-48 hours for data.

**Links break after adding UTMs** - use only letters and numbers, replace spaces with underscores or dashes, and test before sending.

**Inconsistent data** - keep a naming-convention document, use lowercase throughout, and audit your UTMs periodically.

To read the results, see **[Track campaign performance](/knowledgebase/mailmachine-reporting/track-campaign-performance)**. Stuck? [Open a support ticket](/knowledgebase/getting-started/how-to-create-a-support-ticket-in-mykualo).

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_Source: Kualo Knowledgebase — https://www.kualo.com/knowledgebase/mailmachine-campaigns/create-utm-tracking-links · © Kualo Ltd._