# Add a video to a campaign

> Add a clickable video thumbnail that links to YouTube or Vimeo - emails with video earn far more clicks.

Source: https://www.kualo.com/knowledgebase/mailmachine-campaigns/add-a-video-to-a-campaign
Updated: 2026-06-10

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Video makes an email stand out, and it's an easy win - emails with video reportedly earn around three times the clicks of those with just an image. You can't embed a playable video in an email (clients block it), but you can add a clickable thumbnail that links out to it. This guide covers how.

## Add a video link

1. Upload your video to YouTube or Vimeo.
2. Create your campaign and open the designer.
3. Drag a **Video** block to where you want it.
4. Add your video link. You can customise the play icon's shape and colour.

The block shows a thumbnail with a play button; clicking it takes the recipient to the hosted video.

## Troubleshooting

**The video won't play in the email** - it can't; the thumbnail links out to the hosting platform. Make sure that link works.

**Thumbnail issues** - use a high-quality image (around 1280x720), keep it optimised (under ~200 KB), and add alt text for when images are blocked.

**Low click rates** - make the play button prominent, use an engaging thumbnail, and add text encouraging the click.

**Platform restrictions** - check the video is public or unlisted and that embedding is allowed; YouTube and Vimeo are the most compatible.

For the engagement payoff, see **[Understand click rates](/knowledgebase/mailmachine-reporting/understand-click-rates)**. Stuck? [Open a support ticket](/knowledgebase/getting-started/how-to-create-a-support-ticket-in-mykualo).

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_Source: Kualo Knowledgebase — https://www.kualo.com/knowledgebase/mailmachine-campaigns/add-a-video-to-a-campaign · © Kualo Ltd._