So, you've signed up for your MailMachine account, and you're ready to start email marketing. Whilst it's easy to get a list of people together, throw together an email and hope that it works - we hope that won't be your approach as in all honesty, it'll be a waste of your time and effort. To truly succeed with your email marketing efforts, you need to follow these seven golden rules.
For years, we've had customers asking us if we have a blog. We didn't, but not through lack of desire! I'd wanted Kualo to have a blog for a long time - it's a great way to connect with customers and a fantastic way to add good content to your web site to improve your search engine ranking. So several months ago we made a half-hearted attempt to set one up and customise it to suit our branding - but we approached it in the wrong way, the branding process became too complex, and inevitably the blog never even got off the ground. But here we are today, blogging away with our second attempt. No longer do we have to tell customers that a blog is 'in the works'.
Two of the most important issues faced by a shared web host are server security and uptime. Everyone in the industry advertises that their servers are secure, and that they provide 99.9% uptime - but the fact is when it comes to dealing with a compromised account affecting the whole server or a single user overloading the server and long service downtimes, this advertising just becomes gibberish. We want to differentiate Kualo from other web hosts by having truly phenomenal uptime, and we can happily say that our shared hosting environment really does deliver on that goal.
Picture the scene... It's a Sunday morning. You've sat down with your coffee and croissant, and you decide to read the news online, check your email or or watch the latest YouTube sensation. This little scene may seem innocent enough, but did you know that what you've just done has an environmental impact? Would you be surprised to learn that it contributes to a beast that generates about the same amount of carbon emissions as the entire aviation industry?
Kualo is a web hosting company, with a passion for helping website owners succeed online. This is where we'll talk about our love for web development, digital marketing, customer service and the latest web hosting technologies. Enjoy and feel free to comment and get involved.